Portfolio Highlights | My Portfolio

A showcase of my creative and strategic work — spanning awareness campaigns, social media content, brand visuals, SEO, and web design.
Each project reflects my practical skills in design, storytelling, and digital tools.

CREATIVE DESIGNS

DIGITAL MARKETING & WEB

SOCIAL MEDIA CONTENT

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Posters and visual designs created for real businesses, NGOs, and mock brands, highlighting creativity, branding, and audience appeal

NGO Awareness Campaigns – Digital Media Intern

June–November 2020

📍 Created posters and visual content to support social awareness campaign

📍 Designed and executed visual content for multiple social awareness campaigns.

🎯 Topics included women’s rights, health, education, environmental care ("Green Heart Towards Nature"), and community drives ("Happiness of Giving" festive campaigns).

✅ Published posters and digital creatives across Instagram and community WhatsApp channels, engaging diverse audiences.

🛠 Tools: Canva, adobe photoshop

NGO Posters – Awareness & Campaign Design | Canva

Instagram Growth Campaign – NGO Project

Problem: The organisation struggled with low engagement and limited follower growth despite regular posting.
Action:

Designed a new content calendar with engaging graphics, reels, and awareness campaigns.
Used audience insights to adjust posting times and content type.
Introduced hashtags and storytelling captions aligned with the NGO’s mission.
Result:
Increased Instagram engagement by 49% in 3 months.
Grew followers organically by 25%, strengthening the NGO’s online community.

Freelance Projects – Local Businesses

📍 Designed branded marketing content for a variety of small & local businesses:

Perfume Line – Luxury-style product highlight posts & seasonal sale graphics
Bakery – Instagram story visuals, festive menu flyers & promotional posters
Electronics & Repair Services – Quick-turnaround service posts, offers & awareness creatives

🎯 Delivered professional, brand-led visuals that helped businesses strengthen their identity and connect with customers online.

Business Posters – Bakery, Perfume & Repair Services | Canva

Paid Ads Campaign – Small Business

Problem: The client’s ads were not converting, with low CTR and wasted spend.
Action:

Researched audience segments and created targeted Meta Ads.
Designed compelling ad creatives using Canva and A/B tested visuals.
Set up conversion tracking with Meta Pixel.
Result:
Achieved a 3x higher CTR than industry average.
Reduced cost per click by 30%, maximising ROI.

Mock Brand Posters – Creative Design | Canva

Business Posters – Repair Services | Canva,Adobe photoshop.

Demonstrating technical and strategic skills in web design and SEO, focused on visibility, performance, and user experience.

CMS Website Development – Freelance Projects

Problem: Small businesses lacked a professional online presence and needed websites to showcase their services.
Action:

Built responsive websites using CMS platforms (WordPress, Wix, Squarespace).
Designed layouts with clear navigation and mobile optimisation.
Integrated forms, SEO tools, and social media links.
Result:
Delivered 3 fully functional websites optimised for usability and SEO.
Enhanced user experience, resulting in increased inquiries and conversions for clients.

SEO Optimisation with Plugins – Client Website

Problem: The client’s website wasn’t ranking on search engines and had very little organic traffic.
Action:

Installed and configured SEO plugins (Yoast & Rank Math) on Hostinger/WordPress.
Optimised meta titles, descriptions, alt text, and internal linking.
Generated XML sitemaps and submitted them to Google Search Console.
Result:
Improved keyword rankings for 5 targeted search terms within a month.
Increased organic website traffic by 20% in four weeks.
🛠️ Tools: Google Keyword Planner, Hostinger SEO Tool, Google Search Console

Website Design – Quickfix on Wheels | No-Code Website Builder

Landing Pages—ottis perfumery | No-Code Website Builder

Website Analytics – Visitor Growth After SEO Campaign

“Increased website visits in a short span: Unique Visitors +120%, Site Sessions +49%”

Google Analytics Insights – Portfolio Website

Problem: The website was receiving visitors, but there was no data to understand user behaviour or page performance.
Action:

Implemented Google Analytics (GA4) tracking via Google Tag Manager.
Analysed user acquisition, device type, and page performance reports.
Provided recommendations on improving navigation and content visibility.
Result:
Identified that 70% of users only visited the homepage, leading to a redesign of the portfolio structure.
Used insights to increase portfolio page views by 35% after optimisation.

Before SEO Optimization | Low Ranking

After SEO Optimization | Improved Visibility

Google Search Results

Showcasing creative visuals and video content designed to drive engagement and brand storytelling across Instagram and other platforms.

Food & Travel Content – Personal Blog
📍 Produced engaging reels and short-form videos around food and travel experiences.
🎯 Leveraged trending audio, location tags, and voiceovers to maximise engagement.
🤝 Collaborated with food brands to create promotional and review content.
✅ Successfully grew organic reach and built a loyal follower base.